December 5, 2023
You've been asked to speak at a conference or event, and you've said yes. Super!
Of course as a smart presenter, you'll prepare the message and rehearse how you deliver it.
You'll determine if you need PowerPoint and if you do, you'll create a presentation deck with strong slides that enhance your message.
But what support should you ask for from organizers, so you can make the best of the opportunity?
Here are four items to put on your list:
Find out as much as you can about who's expected to be in the room. What are their interests and level of knowledge? What might you have for them that they'll really value?
And get information about the occasion, too. Is it a serious educational session or a more social event? Are you speaking in the morning or late afternoon?
That way you can think about the audience's disposition and appetite for information and plan accordingly.
We ask these questions of every keynote speaker we coach, because the answers help us make dozens of decisions about how best to shape both message and delivery.
A 45-minute block of time doesn't mean you have 45 minutes to speak. Get as clear as possible about how the time will be used so that you can prepare accordingly:
You might also want to chat about how likely these times are to change. We've been asked to speak for 30 minutes, then watched that time dwindle to 10 minutes because other speakers ran long.
It's always a good idea to have options ready so you can adjust to their schedule with as little stress for yourself as possible.
That's why it's helpful to have an ongoing conversation about schedule fluctuations with event organizers, too.
Do you like to speak from a lectern (or podium, as many people call it)? Don't hesitate to ask for one, then.
Same goes for PowerPoint capabilities, a microphone, or anything else you might need.
And trust our experience on this: You can't assume these things will be there, even when they should be. So check to make sure.
While this isn't always an option, it's the best plan whenever you can make it happen:
Even when you can't do a technical run through, simply standing on the stage is a plus.
By standing on the stage in an empty room, you can become familiar with how it will feel. Getting a preview means you won't experience the first-time shock of stepping out on stage when all eyes are on you.
If you're feeling at all shy about asking for support, remember that when they assist you, they're making sure your speaking engagement is productive for them, too.
So don't hesitate to come up with your list of questions and requests.
Then, reach out to event organizers with enough lead time that both of you will benefit.
Find more tips here for developing messages with the audience in mind.
Be better prepared for handling audience Q&A with these tips.
How you stand on stage matters. Improve your speaking by taking a stronger position. Here's how.
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