Thirty-five years ago, The Buckley School launched its flagship program and our founder Reid Buckley published his first book on public speaking. To mark our anniversary, here's one of our favorite excerpts from that book—"Speaking in Public: Buckley's Techniques for Winning Arguments and Getting Your Point Across."
"The message must be repeated, not larded."
– Reid Buckley making the distinction between useful repetition and wordiness in a speech
From Chapter 8 of Speaking in Public:
How to Stop Slaughtering the English Language
Syntax
Practice constructing straightforward declarative sentences: you know, those lovely, simple, uncomplected sentences that begin with a subject, progress with a snappy verb, and conclude in a short predicate.
Do not try to say too much in a single sentence. Chop it up. Snip it into two or three parts, each a sentence.
There are dillies in this book of latinate construction, begging for editorial scissors—I know.* He who doeth not what he preacheth apologizes for a Baroque temperament that he cannot at this late date reform, nor wishes to. He severely disciplines that temperament when drafting a speech.
The Use of Redundancies (in Moderation)
If good writing is lean writing, a good speech is even more severely to be trimmed of fat, but not necessarily of redundancies.
Filling the spoken sentence with too many adjectives and adverbial phrases muddies the message, wearies the tongue, and stuffs the auricular passages of the audience with wax. On the other hand, though never to be treated as dumb, audiences can be assumed deaf.
The message must be repeated, not larded. To this end, qualify thoughts sparingly but do not stint on mnemonic rhythms and quasi-soritical constructions:
"What this country yearns for is an ideal; and the ideal this country so desperately desires is not romantic, not vainglorious, nor inflated—beyond our reach. To the contrary! The idea this country demands and can attain, and that tonight I propose to you, my fellow citizens is…"
This may sound like the exordium of a perfectly excruciating political pitch. I agree, but it illustrates what I am getting at.
Buckley's first book on public speaking, first published 35 years ago when he founded our school.
One Thought to the Sentence
Just as sentences must not be stuffed like sausages, full of indigestible suet, do not jumble different thoughts within the same sentence.
"The reason traffic in drugs is so difficult to suppress, apart from a demand that grows exponentially with the degree of addiction, and the malignant influence of acid rock music on your young people, which is far from being a thing of the past, not to mention their rebelliousness and the peer pressure they may be feeling the weight of…"
Do you know where this speaker is going?
The audience becomes pent with a kind of breathless despair, hoping the fellow up there will get back on track, miserably suspecting that the entire talk will be much of the same, its major themes--if any exist--impossible to extricate from the disorganization.
*We may have taken our editorial scissors to this excerpt, ever so lightly. If you'd like to compare this to the passage in the book, send us an email and we'll be happy to provide you with a copy.
